During the holidays, budgeting can get extremely tight. Between cooking amazing meals filled with holiday classics and great comfort food to finding the perfect gifts for everyone in the family, it can be of the utmost importance to try and find Christmas decor on sale to help offset some of the larger costs of the season.
According to a report in Business Insider in 2011, Americans were projected to spend a mammoth $6 billion on decorations for the holiday in 2012. This metric included everything from artificial trees to ornaments, LED lights, stockings, indoor and outdoor decorations, and more.
As the years turn, the percentage of increase for this seasonal industry has only grown. With over 60% of US citizens celebrating the holiday season every year in one form or another, this industry is a booming market with extremely high profit margins for distributors. As holiday decorations are only offered during a short period of time and are considered a necessity by most families for a proper celebration, companies are able to take advantage of consumers by marking up the price of the items to make an unusually high profit. When Christmas decor does go on sale, it is always after the holiday has passed, meaning consumers must put away the items until the next year rolls around. By that time, there could be a newer, better, and more sought after product on the market, making last year’s purchase obsolete.
To escape the run around and to resist the urge to splurge on the latest and greatest, yet overpriced, items in stores during the months of October, November, and December, consumers have begun to turn to searching online for better deals.
What makes searching for Christmas decor on sale online a better choice? A few key aspects of online shopping, such as convenience, price, selection, and year round availability.
Online retailers are able to cut out the middle man in various ways and offer products directly to the consumers. Meaning the items that they carry are not marked up by excess packaging and shipping costs often associated with selling in a big box store.
Large warehouses are often used for online retailers, allowing them to hold an enormous amount of inventory that would be much larger than a brick and mortar store could hold during seasonal times of the year. Christmas decor on sale can be found year round online for this same reason. A typical retailer only has so much space that they can allow for their seasonal items. They know that come January they will need to be rid of the decorations and other seasonal items, so they likely only stock a certain quantity, often just enough for the rush of the holiday.
In addition to saving money, purchasing online can save time as well. Forget running around from store to store looking for the perfect Christmas decor on sale at a typical retailer! The new age of decorating for the holidays lets us shop from the comfort of our own homes.