Why are people choosing to go online to a Christmas shop rather than into a brick and mortar store? The answer can be summed up in three words – price, location and most of all, selection. Prices online are becoming increasingly better than in the stores. One of the factors relating to that is the cost of storing those items. If a company doesn’t have to pay for retail space but only storage instead, their overhead is significantly less. Those are savings that they can pass onto the consumer. This can translate to deeper discounts than their competition could ever hope to offer.
Bargain hunting at an online Christmas shop means perusing the “aisles” without ever leaving the house. From the comfort of one’s easy chair, they can check out Santa suits, choose a new tree, get personalized ornaments, and get a new stocking for their furry friend, all in one convenient place. The location of one’s own home is becoming the preferred shopping location.
The selection has to be the biggest plus when it comes to online purchasing. Traditional stores cannot hope to maintain the inventory that an online company can. Without the worry of floor space comes the freedom for the company to keep a larger inventory. This is great for the consumer that really wants to do all of their purchasing in once place.
One last thing that can’t go without mentioning is customer reviews. These seem to play more of a role in people’s decision-making process than ever before. Potential customers appreciate knowing that what they are about to purchase has met or exceeded previous customer’s expectations.
